I just launched a new mini website called TwittER ReaserchER. It is essentially a directory of emergency physicians across the globe who are using Twitter. The project started during research for an article about use of Twitter among emergency physicians. I started tweeting in 2008, and at that time there were only but a few emergency docs out there, but now we managed to identify almost 700 of them. The results of the analysis we performed on their accounts are currently under review in Emergency Medicine Journal. Hopefully the article will be accepted and published soon, so I can share the results with you.
On the website you can find a list of all the emergency physicians we were able to find using Twitter. Each user is represented by his/hers profile picture. If you click on it, you will be taken to the user’s Twitter profile. The list is constantly updating, and if you are an emergency physician using Twitter or know someone who is, please follow @research_er to get included. On this account we also created lists organizing emergency physicians according to the year they started tweeting. You can easily subscribe to these lists.
On the site you can also see the timeline of tweets from all the emergency physicians. It is updating every hour, so you can use it to follow what emergency physicians are saying on Twitter. This way you can follow them, without even being a registered Twitter user, which you should be!
Hope you like the site. I will try to improve it and add more features soon. Of course, your ideas are always welcomed.
My dear colleague dr. Bertalan Mesko, better known as Berci, who just happens to be one of the best medical bloggers out there, has recently published his own smartphone app. You see, apart from running a super successful blog called ScienceRoll, Berci is the founder and managing director of Webicina, a site that has been helping physicians enter the web 2.0 era and empowering patients to find medically reliable content online. Webicina curates online medical resources in social media for free in over 15 languages in over 80 medical specialties and conditions, and is now also available on the phone near you. Webicina mobile application makes it easier to access these selected resources on smartphones and also includes a Health 2.0 Quiz which was designed to help empowered patients and medical professionals know more about the world of medicine and social media.
I have been testing the app on my iPhone, however it will soon also be available for other mobile platforms as well. For now you can download it for free in the iTunes store. The app is very nicely designed, and the cool thing is that you can browse through all the listed resources inside the app, without the need to go back and forward between your web browser. In just a few minutes of playing around with it, I found some great new resources and reminded myself of all the great content inside the Emergency Medicine category in which this blog is also featured. I can already see that I will be spending many hours exploring valuable new content on my phone using Webicina app, and if you want to stay on top of your game in your field, I strongly suggest you do the same.
Thank you Berci for providing such a wonderful, easy to use and free application for medical professionals and patients!
Today, journalist Alain Ochoa (@alainochoa) conducted an interview on Twitter with me for Diario Médico (@diariomedico), Spain’s leading medium for health professionals. We mainly talked about mobile technology and its use in medicine. Follow the link to read the whole tweeterview titled Mobile health from Croatia.
Maybe you read the post I recently wrote about a slideshow describing how Mayo Clinic utilizes social media in fantastic ways. This slideshow was created by Lee Aase (@LeeAase), who happens to be manager of Syndication and Social Media for Mayo Clinic (@mayoclinic). Mr. Aase, despite his busy schedule, was kind enough to answer some of my questions that might be of interest to you.
I.K. Please tell me a little bit more about your background and how you ended up manager of Syndication and Social Media for Mayo Clinic?
L.A. I started working in media relations for Mayo Clinic in April 2000, focusing on cardiology, but in 2003 became manager of our media relations team. We have produced syndicated news packages for local TV stations since 2000, and for local radio stations since 2004. In 2005 we converted the mp3 files from the radio program into a podcast series, which became quite popular. That paved the way for us to do longer podcasts, a Facebook fan page and blogs, and eventually hiring another manager for national media relations, while I focus on our syndicated products and the social media platforms.
I.K. What are your duties and responsibilities? Could you maybe describe your regular work day?
L.A. My main duties are to lead the team the produces our syndicated news content and produces tailored, extended content for social media platforms. Our role is not to “do” all the social media, but to be a catalyst to involve others. We provide training for public affairs staff so they can incorporate social media strategies into all of their communications projects, and so that they in turn can offer guidance to other employees. A major part of my job is “evangelism” for our Mayo Clinic social media platforms, both internally and externally.
I.K. I saw from your slideshow that Mayo Clinic utilizes podcasts, blogs, YouTube, Facebook and Twitter. Would you be so kind to bring closer to us the processes which occur in the background? Just from a practical perspective, how does this function? How many people are working on maintaining all of these services, how independent are they?
L.A. We have a small core team (about 3 people) who facilitate involvement from others in these platforms. For example, someone outside the team who covers the cardiology beat may interview one of our physicians about research coming in a journal, and will do that on a consumer-grade video camera. This will be part of a post on the News Blog, and the video will be used to help journalists better understand the story and to communicate directly with consumers and patients. Our core team does the video editing to ensure quality. In this way, social media isn’t another “silo” but is instead incorporated into all communications, involving our whole department.
I.K. Your latest creation is Sharing Mayo Clinic, a hub to integrate Mayo social media, where your patients, families, friends and employees can share their stories. How do your employees respond to such opportunities? Do you have some numbers, statistics regarding their involvement that you can share with us?
L.A. We have been pleased with the response to Sharing Mayo Clinic, as we have had more than 100 posts and over 600 comments. Traffic built steadily until last month, when one of the featured videos went “viral” and has been viewed more than 2.7 million times on YouTube. This was certainly unexpected but has accelerated growth of the blog, which only launched in late January of this year.
I.K. You are also the Chancellor of Social Media University, which is a post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners. Sounds really interesting. How did you come up with the idea to start it? How are you happy with the response so far?
L.A. It started as my personal blog, which I used to get practical experience in blogging and social media so I could see how to apply the tools for Mayo. As I began doing presentations about my work, it soon became apparent there was a need — particularly for mid-career professionals — to learn about social media. So I reorganized my blog and re-branded it as SMUG (Social Media University, Global) as a fun, humorous way to learn serious work-related applications for social media tools. By creating a series of curricula covering the major platforms, it lets people work through and learn at their own pace in a logical order, such as Podcasting 101, 102, 103 etc. I’ve been thrilled with the response, with SMUGgles (as we call our student body) from every continent except Antarctica. It’s neat that through social media someone from a small city in Minnesota can interact with people from all over the world.
Lee Aase (@LeeAase) is manager of Syndication and Social Media for Mayo Clinic. During Community 2.0 Conference which recently took place in San Francisco, he presented how Mayo Clinic has been taking advantage of Web 2.0 and social media. Take a look at his slide show to learn how Mayo Clinic fantastically promotes itself with basically no financial investments.