European Resuscitation Council spoke with Dr. Andrew Lockey, representative of Resuscitation Council, about their efforts to increase survival rates of sudden cardiac arrest in the UK by educating thousands of school children.
Getting people to take notice of anything related to CPR is hard. Who cares, right? People would rather talk about Lady Gaga, sports, or whatever. Not many actually visit YouTube to search for CPR videos. So you have to be extremely creative to get their attention. Here are some great CPR ads that really get the message across to ordinary folks.
Vinnie Jones’ hard and fast Hands-only CPR
This ad has been released about 3 weeks ago by the British Heart Foundation, and has become viral in the last couple of days on Twitter and other social networks. It features Vinnie Jones, a famous English film actor and retired Welsh footballer, as a tough mobster giving you a lesson you will never forger. A lesson in hands-only CPR. There are two versions of the ad, with slight differences like the end, and you can see them both below.
Company called Fortnight Lingerie has launched an interesting campaign for their products.
What they did was shoot a short educational CPR video. Some procedures in it aren’t exactly correct, but nevertheless it is very educational 🙂
Hmmmm, let me see that again……
…but nothing compares to using them to help save a life
American Heart Association is conducting a promotional campaign to motivate and educate people to learn and if necessary perform Hands-Only CPR.
They say that…. “When an adult has a sudden cardiac arrest, his or her survival depends greatly on immediately getting CPR from someone nearby. But less than 1/3 of those people get that help. Most bystanders are worried they might do something wrong or make things worse.”
Could not agree more.
Among other very useful materials, they have created this great interactive web application called Hands Symphony which is so incredibly fun. Try it and share it with other. If you get only one person to learn Hands-Only CPR, that would be a great thing.
The New England Journal of Medicine, one of the best medical journals in the World, has just started an innovative new series on their website, Interactive Medical Cases. These interactive cases, so far just one, allow you to virtually manage an actual patient’s case, from presentation to outcome. The first case is just fantastic and I am really looking forward to new ones in the future. You absolutely have to try this unique combination of videos, animations, quizzes and other interactive content.
DENA WHITE is a freelance writer and covers topics such as nurse assistant and medical careers, health care topics, and more.
Just a quick search on the Internet and you can see some great screenshots from the video game Zero Hour. Zero Hour is a fantastic video game that has you playing as an EMT who must respond to catastrophes such as a biological weapons attack in a major US city. You have to treat and diagnose panic-stricken patients as well as manage supplies, which are disorganized and unpredictable.
The United States Department of Homeland Security created this game in some measure as a way of training responders for emergencies in real life situations. This is the perfect example of interactive virtual reality modernizing the way professionals are taught and trained.
The days when video games were seen as nothing more than tools to promote passive learning and aggressive behavior are fading fast. Video games with real world learning applications are exploding on the scene and leaving critics around the globe in a state of astonishment.
A New Way To Learn
Innovative education using specially designed or off-the-shelf video games are sweeping the fields of healthcare, education, business and government. The primary focus is on healthcare partially due to the fact that the payoffs are immediate. When it comes to meeting health care goals, many have found that one of the most cost-effective methods for training healthcare professionals is video games that simulate real-life events.
The most popular games include those based on biofeedback that teach the players how to lower biological stress signs as well as games that teach healthcare professionals how to manage individuals who suffer from various phobias, asthma, heart disease and diabetes. Other games focus on simulated exercises. One video game connects to a bicycle and allows players to race through the streets of the big cities.
Educating With Games
The educational theory that is emerging around video games comes from research indicating that a new kind of learning called information literacy has spawned from the Internet. This is different from traditional learning through reading books and attending lectures. This is a more interactive way to learn using computers.
Experts claim that video games have several benefits that aid learning:
Video games stimulate prior education. Players have to use information that they learned previously in order to advance to the higher levels of the game.
Players receive immediate feedback by way of scoring as well as auditory and visual stimulus that lets players modify learning techniques.
Transfer of skills from video games to reality is likely to occur.
Motivation to learn about new tasks and ideas are higher for most when they play video games.
Video games are often used as a last resort when other forms of therapy fail in the treatment of hyperactive children who need help focusing their attention. Research is taking place to determine how such games work and the ways that they can be used to complement other therapies. In addition, experts are studying ways for video games to aid in reaching healthcare goals as a less expensive alternative to traditional, more expensive treatments. The effect of video games on the healthcare industry is an area that researchers have just begun to explore.