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Taking 100.000 lives per year in the UK

Do you know who is the infamous killer from the title?
AIDS? No
Lung cancer? No
Breast cancer? No
All of them combined? No, its sudden cardiac arrest.

Watch a short documentary about the massive loss of life in the UK due to sudden cardiac arrest and ways that the death rate can be dramatically reduced.

Help the goal to place 500 public access AEDs across the UK.

Learn and perform better quality CPR with our CPR PRO mobile app.
Learn how AEDs work and practice using these lifesaving machines with our AED Trainer app.

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My iPad app: AED Trainer

This post was originally published on Tue, 02/28/2012. However, due to issues with web hosting it has been temporarily removed.

A new iOS app I have been working on with my partners for quite some time, has finally been released today in the iTunes store. This iPad specific app is called AED Trainer and can be purchased on sale for 5.99 USD for a limited time period.

AED Trainer app transforms the iPad into a life-like simulator of automatic external defibrillator (AED), allowing the users to get familiar with these life-saving devices. For those who don’t know, AEDs are electronic devices used to deliver electrical shocks to people suffering from cardiac arrest. Electrical shock, also called defibrillation, represents the only therapy for dangerous heart rhythms such as ventricular fibrillation. It is important to note that these devices are not intended to be used by healthcare professionals only. Quite the contrary, they are predominantly aimed at lay rescuers, so you might have seen them hanging on the walls of airports, train stations, stadiums, and other public places. Everyone should know how to use these devices, because cardiac arrest can happen anywhere, anytime and to anyone, and you might just be the one who can save a life. With the AED Trainer app you can experience how a live AED works, try out different scenarios, and be ready to use an actual device in case of a real emergency.

You can learn more about AEDs by watching our “How to use an AED” video.

Download AED Trainer app from the iTunes store.

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Webicina smartphone app

Webicina app
My dear colleague dr. Bertalan Mesko, better known as Berci, who just happens to be one of the best medical bloggers out there, has recently published his own smartphone app. You see, apart from running a super successful blog called ScienceRoll, Berci is the founder and managing director of Webicina, a site that has been helping physicians enter the web 2.0 era and empowering patients to find medically reliable content online. Webicina curates online medical resources in social media for free in over 15 languages in over 80 medical specialties and conditions, and is now also available on the phone near you. Webicina mobile application makes it easier to access these selected resources on smartphones and also includes a Health 2.0 Quiz which was designed to help empowered patients and medical professionals know more about the world of medicine and social media.

I have been testing the app on my iPhone, however it will soon also be available for other mobile platforms as well. For now you can download it for free in the iTunes store. The app is very nicely designed, and the cool thing is that you can browse through all the listed resources inside the app, without the need to go back and forward between your web browser. In just a few minutes of playing around with it, I found some great new resources and reminded myself of all the great content inside the Emergency Medicine category in which this blog is also featured. I can already see that I will be spending many hours exploring valuable new content on my phone using Webicina app, and if you want to stay on top of your game in your field, I strongly suggest you do the same.

Thank you Berci for providing such a wonderful, easy to use and free application for medical professionals and patients!

Learn more about Webicina.

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Ivor Medical on MedGadget

Ivor Medical
I am very proud to announce that the CPR PRO line of products I am developing through my Ivor Medical company, has been featured on MedGadget, the best online journal covering emerging medical technology. Their story features an exclusive video made especially for MedGadget in which I talk about cardiopulmonary resuscitation and demonstrate our application for smart phones as well as our CPR PRO Cradle, which makes chest compressions easier to perform.

You can watch the video here as well, but be sure to visit MedGadget since they are offering 20 promo codes to the fastest readers to download the app for free.

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G for Geneva, G for Gold


I just came back home from 38th Exhibition of Inventions Geneva held in Geneva, Switzerland. Among around a thousand inventions, including 55 from class M (Medicine, Surgery, Hygiene, Orthopedics, Materials for the handicapped), I have demonstrated my CPR device (you can see it in my presentation from Amsterdam). The whole experience was truly fantastic and made even sweeter at the end, since my invention was awarded a gold medal from the international jury. Big thank you goes out to people from Noven, StivTrade, Croatian Association of Inventors, and Istrian Inventors.

For a quick preview, take a look at the short video below. More media will follow.

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