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Tag: AHA

Creative CPR ads

Getting people to take notice of anything related to CPR is hard. Who cares, right? People would rather talk about Lady Gaga, sports, or whatever. Not many actually visit YouTube to search for CPR videos. So you have to be extremely creative to get their attention. Here are some great CPR ads that really get the message across to ordinary folks.

Vinnie Jones’ hard and fast Hands-only CPR
This ad has been released about 3 weeks ago by the British Heart Foundation, and has become viral in the last couple of days on Twitter and other social networks. It features Vinnie Jones, a famous English film actor and retired Welsh footballer, as a tough mobster giving you a lesson you will never forger. A lesson in hands-only CPR. There are two versions of the ad, with slight differences like the end, and you can see them both below.

Short version

Long version

More CPR ads after the break.

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New CPR Guidelines

Did you know that less than one-third of out-of-hospital sudden cardiac arrest victims receive bystander CPR! There are some countries, especially Scandinavian ones, which can be proud that their numbers are much higher, but the rest of us are performing poorly in helping others survive. This is a shame, because effective bystander CPR, provided immediately after sudden cardiac arrest, can double or even triple a victim’s chance of survival.

CPR has been invented 50 years ago, but still as lot of people could not care less. I guess they are thinking sudden cardiac arrest has nothing to do with them, it cannot happen to them. But they are wrong! It can happen to anyone, even young people, and sometimes without any warning signs. In fact almost 80% of cardiac arrests happen at home, so everyone can easily find themselves in a situation where they are completely ignorant of what to do. Please, don’t be one of those people.

Check out the major changes in the new CPR guidelines published by the European Resuscitation Council.

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Hands can do incredible things…

…but nothing compares to using them to help save a life

Hands only CPR

American Heart Association is conducting a promotional campaign to motivate and educate people to learn and if necessary perform Hands-Only CPR.

They say that…. “When an adult has a sudden cardiac arrest, his or her survival depends greatly on immediately getting CPR from someone nearby. But less than 1/3 of those people get that help. Most bystanders are worried they might do something wrong or make things worse.”

Could not agree more.

Among other very useful materials, they have created this great interactive web application called Hands Symphony which is so incredibly fun. Try it and share it with other. If you get only one person to learn Hands-Only CPR, that would be a great thing.

Hands Symphony